Hot Water, Cool Benefits

Hot Water, Cool Benefits by Alan M. Petrillo. Plumbers are always on the lookout for ways to promote their services and products, especially those that have timely applications. Today, customers are much more attuned to “green” applications and products—notably those that help conserve energy and reduce water use.
Consider the tankless water heater, a product plumbers can use to offer both energy and water savings to homeowners, and by marketing it properly, increase the bottom line on their businesses. “What’s good for contractors associated with tankless water heaters is the awareness that these products are clearly starting to catch on, like other green products,” said Aaron Siegel, vice president of sales and marketing for Eemax Inc. in Oxford, Conn. “Green products, water conservation, energy conservation, and even Leadership in Energy and Leadership Design, are all things that have the consciousness of the general population now.” Reeves Journal Bonney Plumbing & Rooter Service lead technician Bill Vanderveer puts the finishing touches ona Sacramento area tankless installation. Photo courtesy of Rheem.